EMAIL MARKETING

Email Marketing: What It Is and Why It Matters

Email marketing is a method to interact with your customers by sending messages directly to their inbox. It’s used to share updates, promote products or services, offer discounts, and build relationships with customers over time.

Businesses use email marketing to maintain connections with their audience, improve website traffic, increase sales, and keep customers engaged. You can send notifications, welcome emails, reminders, and special offers—all targeted to the right people.

The best part? It’s cost-effective, easy to track, and works for businesses of all sizes. With a strong email marketing strategy, you can turn one-time visitors into loyal customers and grow your business steadily.

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